We're Reading: The Super Age, by Bradley Schurman

Exploring Bradley Schurman's Vision of an Aging Society

What does the future look like when living beyond 100 years becomes the norm rather than the exception? Bradley Schurman’s insightful book, The Super Age: Decoding Our Demographic Destiny, offers a compelling roadmap for this rapidly approaching reality.

Targeted at readers who want to understand and prepare for this societal shift, The Super Age explores the profound implications of increased longevity on how we live, work, and engage with the world around us.

The 'Super Age' and the Demographic Shift

Schurman, a renowned economist and demographer, introduces us to the concept of the 'Super Age'—a pivotal moment in human history where a significant proportion of the population thrives well beyond traditional life spans. This longevity explosion challenges long-held assumptions about aging, forcing society to rethink the role of older individuals not as dependents but as active contributors.

He calls for fresh perspectives on aging, urging us to envision a society where chronological age no longer dictates lifestyle, opportunity, or productivity. The traditional notion of retirement, for example, is evolving as more people remain contributors to the workforce and society well into their senior years. Schurman highlights the untapped potential of older generations, positioning this demographic as a vital resource rich in wisdom, experience, and innovation.

Key Topics in The Super Age

1. Longevity’s Transformative Impact on Society and Economy

Schurman dives deep into the implications of increased life expectancy on societal norms and economic models. With more people living healthier, longer lives, the author emphasizes the "super-aged" population as a once-in-a-generation opportunity to rethink social systems. Housing, healthcare, and workplace structures need innovative redesigns to adapt to this new demographic reality.

From the perspective of businesses, Schurman points to the rise of 'longevity economics.’ Companies will need to innovate to cater to older consumers, designing products and services that appeal to their needs and preferences. Industries like healthcare, housing, and technology will need to evolve quickly to stay ahead of these seismic changes.

2. Healthy Aging and Preventive Care

A longer life should also mean a healthier and more fulfilling one. Schurman stresses the importance of preventive care, lifestyle changes, and medical advancements to ensure that extended lifespans translate into quality living.

From nutrition to exercise and mental wellness, the book highlights actionable pathways to sustainable health over time. The focus is not merely on living longer but ensuring those added years are meaningful and productive.

3. Redefining Retirement

Traditional ideas of retirement are becoming outdated. Schurman explores how policies, work practices, and attitudes must evolve to reflect the shifting contributions of older generations. With many individuals continuing to work and engage in volunteerism post-retirement ages, their participation reshapes economic and cultural landscapes.

4. Aging as a Societal Asset

One of the most impactful ideas in The Super Age is reframing how we view aging. Schurman challenges the narrative that an aging population is a burden. Instead, he advocates for recognizing older adults as an economic and cultural asset with valuable perspectives and skills that foster innovation and growth. By shifting from a mindset of limitation to one of opportunity, we can better integrate this demographic into the fabric of modern society.

Our Take on The Super Age

The Super Age is a thought-provoking and eye-opening exploration of our demographic future. Bradley Schurman not only highlights the challenges posed by an aging population but also reveals the opportunities hidden within these shifts. He calls on policymakers, businesses, and individuals to adapt and prepare for the societal and economic transformations already underway.

The book is a rallying cry for innovative solutions in healthcare, workplace dynamics, housing, and technology, urging all stakeholders to seize the moment and capitalize on the potential of an aging population. Schurman’s insights are especially relevant for midlife and late-stage career professionals. The book is both a guide and a call to action, offering paths to actively engage in and adapt to these sweeping changes.

Why You Should Read The Super Age

This is a must-read if you’re fascinated by demographic trends and their impact on your career, community, or organization. Schurman’s detailed analysis provides a fresh perspective on aging and its potential to drive societal growth. Additionally, his practical insights offer invaluable guidance for those eager to take advantage of this demographic revolution.

Whether you want to understand the future of work, explore how healthcare innovation is linked to longevity, or grasp the societal potential of the older population, The Super Age equips you with the tools to imagine and shape this future.

Connect with Bradley Schurman

Interested in learning more? Visit Bradley Schurman's website for additional insights and access to his talk from SXSW in March 2023. It perfectly complements the book and offers even more in-depth perspectives on this vital topic.

Prepare to be inspired and challenged. The Super Age asks us to rethink what aging means—and the potential it holds—not just for ourselves but for society at large. Pick up your copy today and take the first step into our collective demographic destiny.

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